Brochures offer a convenient and effective way to deliver your business’s marketing message. You can put them to good use. It is an efficacious marketing tool. However, like any other marketing material, brochures need a compelling and appealing design to capture and hold the attention of your target audience.
Here we will discuss the most common mistakes you need to avoid when you are ordering your brochures at brochure printing services.
1. Not Focusing on the Content
Regardless of how well-designed your brochure may be, inadequate content can undermine your efforts in creating it. As they do not provide enough space upon which you can convey your message, focus on the key message. For example, you can highlight the name of the company or logo and promote the brand. To advertise a certain product, combine images with the least number of words possible to retain the attention of the customers.
Keep the message for your affordable brochure printing clear and concise. Focus on your business objectives and products and services in particular. Begin with a short tagline. This can traffic to your store or company by arousing the curiosity of the customers. With just a few words, you can make a big impact on the readers. Don’t forget to use space to ensure the message appears legible and clear.
2. Missing Out on the Headlines
Nobody likes to read large blocks of text. So, you should break down your content into smaller paragraphs and use headlights for highlighting each paragraph. Your target customers usually scan-read a brochure. In case you do not use headlines for your low cost brochure printing, they can miss out on the most important points. Use headlines that are attractive.
3. Not Using High-Resolution Images
A brochure that only contains text can end up in the recycling bin. However, well-designed brochures ordered at an online printing service use images to maintain visual interest. In case you want to display your product, add its image to attract readers. Similarly, if you are promoting a service, add pictures from previous projects to add credibility and visual interest.
Make sure you are using high-resolution stock photos or hire a professional to avoid pixelation, as it can damage your brand image.
4. Selecting the Wrong Fonts
Due to the open layout of most brochures, brands often separate information using different fonts and font sizes. However, the key to creating a brand image is maintaining consistency. Thus, to maintain consistency with the brand design, use a maximum of 3 fonts.
In case you want to highlight certain areas of the text, use bold colors rather than different fonts. Too many fonts can confuse your target customers, making the brochure from even the best online printing services in Canada appear unimpressive and overcrowded.
5. Not Adding White Space
White space is the area between the design elements of your brochure. It is important to include sufficient white space for making the brochure visually attractive and easier to read. Too many images or text can make the brochure appear overwhelming. Use white space for separating different brochure parts to make it easier for the customers to read.
6. Not Adding a Call to Action
Print marketing is useless without a call to action, and a brochure isn’t an exception. Your brochure is going to initiate a new customer relationship.
The customer still needs to know what action to take next. A clear call to action is, therefore, important. Keep in mind that your primary objective is to drive traffic to the website of your company or promote your brand. Don’t forget to add the email address, website address, QR codes, contact number, etc., if you have them. Make sure your call-to-action captures attention.
